For the coaching industry and coaching profession



We welcome both academic and experiential-based articles

- on anything specific to coaching (e.g. contracting, coaching models, ethics, supervision) or

- related to coaching (e.g. leadership development, organisational change, neuroscience in coaching).


Please complete the form below if you would like to write for CoachingNews.Africa


Note the Ts & Cs, and the due dates below for submission deadlines and publication dates.


Scroll down for more information about writing articles.

Your Name & Surname
Your E-mail Address
The theme and intent of you article
Attach your draft article in MS Word format

Max number of files: 1



  1. The publisher reserves the right to edit submitted articles for length, typos and grammar, should it be necessary. See below for a guide to article length.

  2. Each article must be accompanied by a biography between 80 and 150 words in length, and a photo of the author (best quality available).

  3. The publisher reserves the right not to publish an article, to publish it in a following issue or to re-publish it in any special issues. Permission will be sought for re-publishing.

  4. First preference will be given to original articles that have not already been published elsewhere.

  5. We do accept articles previously published on your social media, e.g. LinkedIn articles. Reference will be made to the original place of publication.

  6. If you have material previously published in any other publication, please ensure that you have the necessary permission.

  7. We accept articles on almost any topic worth publishing based on the value of their content for the coaching industry. These topics may be directly related to coaching (e.g., coaching models and frameworks) or indirectly related to coaching (e.g. marketing tips for a coaching practice).

  8. Quotes/extracts from published articles may be used on our social media platforms to promote both the author (through # tagging) and the magazine.

  9. Original copyright remains with the author and the author may publish their articles elsewhere, with reference to original publication in CoachingNews.Africa

  10. Should you want to use an article, written originally for CoachingNews.Africa, somewhere else, please ensure that reference is made to CoachingNews.Africa as follows: "Originally written for CoachingNews.Africa; Published with permission."


updated 20/03/2021



A guide to article length

  • 350 - 400 words (one magazine page)
  • 600 - 700 words (2 magazine pages)
  • 1100 - 1300 words (3 magazine pages)
  • Longer articles may be split and published across more than one issue
  • NOTE: Wordcount includes a reference list (if any) and bio


Writing style

The preferred writing style is informal (i.e. not academic). Articles may include references to source material. Should you want to submit an academic article, you are most welcome to do so. These may have a more formal writing style and must include reference to sources.



Because the publication is mostly in an informal magazine-style, the articles are interspersed with images reflecting one or more themes in your article. Images are from various sources, including the internet (licenced for ‘free to share and use commercially’), from stock libraries or from the publisher’s own image library.

Should you prefer your own images with an article, please ensure that they are not copyrighted; that they may be used for commercial purposes and that the resolution is good enough for online publication. Note that the publisher reserves the right not to use any supplied images.


Complimentary adverts

We do not pay for articles, and publication does not infer in any way that the author will receive a fee or any other form of compensation for the use of article in any way whatsoever;

Authors may, however, submit an advert for publication, free of charge, if the article is published in the magazine; Adverts may be for anything about coaching or strongly related to coaching. We reserve the right to reject adverts not suitable for our target market.


Authors may select any size and format from the list available on the ADVERTISE page. Select the size and format that will suite your content the best.







Themes and topics to write about

(and do research on!)


The future of coaching

  • How will and should coaching evolve;
  • Keeping coaching relative;
  • The role of coaching associations and professional bodies
  • Membership of coaching associations and professional bodies
  • The professionalisation of coaching in the SAQA way
  • Professionalisation: Is there another way?
  • The evolving needs of HR and Human Resource Management
  • The impact of highly qualified coaches on the industry
  • The impact of poorly qualified coaches on the industry

The impact of coaching on society

  • The impact of good coaching
  • The impact of bad coaching
  • What should the impact be?
  • Is it ethical for the coach to have a social agenda during coaching?
  • Is it irresponsible not to have one?

The role of technology in coaching

  • Online/virtual coaching
  • Software as supporting systems – scheduling;
  • The impact of AI; current and future
  • Software as middleman (Coach Matching vs. Sterkla App)

Ethics in coaching

  • What is ethical coaching?
  • Ethical mindset
  • Recognising potential ethical dilemmas
  • Becoming aware of, and dealing with, ethical dilemmas
  • The value and benefit of being ethical and making ethical decisions
  • The cost of being ethical and making ethical decisions

Coaching in South Africa and Africa

  • How is it different?
  • How is it the same?
  • What can coaching do for South Africa and Africa?
  • Decolonising coaching? How should coaching be adapted for Africa?
  • BBBEE and affirmative action in coaching. What role does race play in South Africa? What race should my coach be? 

Corporate coaching programs

  • How to plan and manage a corporate coaching program; logistics; budgeting; resourcing;
  • Stakeholder involvement – coachee; line management; senior management; HR
  • Corporate alignment
  • Monitoring and evaluating impact
  • The Leader and Manager-as-Coach – integrating coaching skills in people management


  • Consumer protection act;
  • POPIA;
  • SARS and your tax

Creating and running a sustainable coaching practice

  • Marketing myself and my coaching practice
  • Pricing: How to determine my fees
  • Coaching venue: where to coach
  • Virtual vs face-to-face coaching
  • Filling the pipeline: finding clients
  • Logistics: impact of traveling; time management;
  • Statistics: coaching log; activity log
  • Online/virtual coaching
  • Budgeting and financial management
  • Income tax submissions
  • Partnering with other coaches

Developing as a coach

  • Continuing professional development – knowledge, skills, competencies, tools, techniques, models, approaches
  • Selfcare
  • Selfawareness
  • Further studies – formal or informal
  • Ethical development
  • How to benefit most from your coaching supervision/mentoring
  • Psychological mindedness in coaching
  • Proficiencies and competencies of a professional coach

Coaching relationships

  • Building rapport
  • Boundary management: between coach and coachee; between coaching and mentoring; between coaching and counselling; between coaching and therapy …
  • Contracting with coachee and with client (Sponsor, HR, management)
  • The effect of the wounded healer

Supervision and Mentoring in coaching

  • What is it?
  • What is it not?
  • How does it work?
  • How do you make it work for you?

Coaching across international borders

  • ...

Overview/opinion of the coaching industry

  • ...

Overview/opinion of the coaching profession

  • ...

The theory and application of coaching models

  • ...

Themes and issues brought to coaching

  • ...

Tools and techniques in coaching

  • Emotional intelligence (EQ)
  • Enneagram
  • MyersBriggs Type Indicator (MBTI)
  • Strengths Deployment Inventory (SDI)
  • Kolb’s experiential learning
  • Ken Wilber’s Integral
  • 360 feedback assessments

Evidence based practice

  • What is EBP?
  • Research in coaching - methods, approaches, relevance, etc.
  • The importance of practical experience in EBP
  • Summaries of published academic research articles

Types of coaching

  • Executive coaching
  • Business coaching
  • Performance coaching
  • Leadership coaching
  • Existential coaching
  • Behavioural coaching
  • Developmental coaching
  • Gestalt coaching
  • Motivational interviewing
  • Narrative coaching
  • NLP coaching
  • Solutionfocused coaching
  • Team coaching
  • Group coaching
  • Systemic coaching
  • Relationship coaching
  • ...

The concept of diversity in coaching: the impact of

  • Gender
  • Culture
  • Ethnicity
  • Social level
  • Economic means
  • Age
  • Personalities and preferences
  • Strengths and communication styles
  • Learning and thinking styles
  • Decisionmaking styles
  • Religion and spirituality
  • Managerial levels
  • Perspectives
  • Language barriers
  • Prejudice and the ‘Other’
  • ...